Atoosa Rubenstein, the editor-in-chief of Seventeen Magazine, is quitting her job to start her own teen-centered Web business, write a book, and start a consulting firm concerning the youth of America. According to the New York Post,

“I’m a risk taker,” she said. “I don’t play the game in a safe way. I’ve never been driven by power or money. I’ve always had a very strong relationship with our audience, and I hope to develop that in a more immediate and visceral way.”

Atoosa has been successful in making Seventeen Magazine a big hit, from making strong connections with her teen readers to producing Miss Seventeen, a show on MTV that emphasizes young women as role models. Even though she is leaving Seventeen, she has been able to leave her mark, and create many more in her new career.