If you’re looking for a powerful advantage in the world of content marketing, then using the latest content marketing tools isn’t optional – it’s an absolute must. However, with constant innovation in the marketplace, it’s not always easy to keep up to date with the latest tools that everyone’s using to optimize their content marketing strategy.
However, to ensure you’re kept in the loop, I’m going to reveal several of the top content marketing tools currently available in 2016 – so by the time you’ve finished reading, you’ll be fully aware of the tools you need to consider using if you’re going to achieve the best possible results.
First, watch this short video from Content Marketing Institute to learn more about content marketing.
Tool 1 – BuzzSumo
Keeping your finger on the pulse of your social media campaigns isn’t easy – especially when you’re managing multiple platforms such as Twitter, Facebook, Pinterest, LinkedIn, and more. However, this is where BuzzSumo really shines – because it gives you a fantastically intuitive way to identify what’s popular on your social networks and ultimately gives you the flexibility and versatility to create similar content that your market is going to love.
This tool saves you a great deal of time, and ultimately serves a purpose that it very difficult to achieve manually – thanks to the extensive range of filters that allow you to select between different content types. A few minutes of savvy use with this tool will net dozens of brilliant content marketing ideas.
Tool 2 – Curata
When you’re planning to create a comprehensive content marketing strategy, there’s no denying that you’re going to need a wide range of diverse, interesting, and value-giving content to keep your audience coming back for more. Of course, developing all of this content yourself isn’t always easy – and it’s definitely expensive, too.
With this in mind, Curata allows you to curate content with their unique content creation software and with their data-driven content marketing platform. This means you can look through thousands of different sources to find the content you need – and did I mention that the self-learning engine behind this tool means the process is entirely automated?
This saves you an untold amount of time and ultimately puts you in touch with some of the best content in your marketplace. Savvy use of this tool will certainly keep your visitors returning for more.
Tool 3 – Outbrain
Even when you’ve managed to produce a ton of high-quality content for your marketing strategy, you’re still going to need a way to ‘get the word out’ and widen your audience. Perhaps one of the best tools that can help you with this is Outbrain – which is an intuitive platform that allows you to strategically amplify your audience in any way you see fit.
The tool allows your best content to be displayed alongside similar content within a ‘promoted content suggestion’ box – and even though this will cost you to use, the return on investment that people have been achieving with this tool is jaw dropping – making it a fantastic alternative to pay per click advertising.
Tool 4 – Sorc’d
To be a major player in any content-driven industry, you need to be on top of your game. This is where Sorc’d helps. As one of the best content curation tools, it allows you to capture important content, store it in your cloud-based account, and share it as necessary. This helps you stay organized and allows you to quickly and easily show your team the research you’ve been conducting.
When you are looking to aggregate your content, look no further.
Overall, it’s safe to say that content marketing should always be a key part of your overall online strategy – and using these tools will really give you the advantage over your competition.